Automation Tools

Like its mechanical counterpart, automation helps businesses achieve better efficiency, improved work quality, and increased productivity overall. Likewise, the hours you put into collecting, parsing, and using data can be in more profitable endeavors, like direct B2B marketing, entrepreneurial advancement, networking, or in other aspects of your business that require true creativity or a human connection.
While displaced workers are often pointed to as a reason to avoid automation, the best leaders in business (such as yourself) understand that those same workers, when given more flexible yet challenging roles within your company, are statistically more likely to further increase productivity while creating a much more fulfilling work environment. The only real downside to automation is when managers use it as a one-to-one replacement of employees - especially when it's much more profitable to transition current employees to outreach, creative campaigns, and customer service.